“Adam Hartung helped us realize new ways
of growing our business that we had completely ignored. He helped us realize substantial improvements when we were completely out of ideas.”

—Bob Bellack, CFO, Los Angeles Times Company

Adam Hartung

Adam Hartung, MBA, has 20 years of practical experience helping companies innovate to achieve real growth. He began his career as an entrepreneur, selling the first general-purpose computing platform to use the 8080 microprocessor when he was an undergraduate. Today, he works with clients to develop and implement strategies that take advantage of emerging technologies and new business models. He writes, consults, and speaks worldwide.

His book, Create Marketplace Disruption: How to Stay Ahead of the Competition (Financial Times Press, 2008), continue to help leaders create evergreen organizations that produce above-average returns.

Adam is currently managing partner of Spark Partners, a strategy and transformation consultancy. Previously, he spent eight years as a partner in the consulting arm of Computer Sciences Corporation (CSC), where he led efforts in intellectual capital development and e-business. Adam has also been a strategist with The Boston Consulting Group and an executive with PepsiCo and DuPont in the areas of strategic planning and business development.

At DuPont, Adam built a new division from zero to more than $600 million in revenue in less than three years, opening subsidiaries on every populated continent and implementing new product development throughout Europe and Asia.

At Pepsi, Adam led the initiative to start Pizza Hut Home Delivery. He opened over 200 stores in under two years and also led the global expansion M&A initiative acquiring several hundred additional sites. He also played a lead role in the Kentucky Fried Chicken acquisition.


  • MBA, Harvard Business School
  • BBA, Wichita State University


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